I think that readers want to be exposed to innovation more. For example, here's new startup, they come up with a new way to buy your next air ticket, etc. Or he

I think that readers want to be exposed to innovation more. For example, here's new startup, they come up with a new way to buy your next air ticket, etc. Or here's one way to sync your contacts between iPhone. I think readers would prefer that kind of news, it has primarily been the reason why we go online in the first place. Other than email and play game, is to learn and to research. I can understand people tends to associate past success = future success (more often) and prefer to work with someone they trust. I guess can't do much that about that, other than building more awesome products and connecting with more people.