Nice rant. A/B testing helped a few products take off that would otherwise be lost in obscurity, but yea it's easy to fall into the obsession. It's one of those

Nice rant. A/B testing helped a few products take off that would otherwise be lost in obscurity, but yea it's easy to fall into the obsession. It's one of those traps to keep yourself busy and avoid thinking. Mobile apps are similar. Google founders wanted to make it a portal, have calendars, weather, top news on the search page, but Merissa said no. Google's initial success was probably from short loading times on 56K modems, not search results. Might be why they tout how quickly Chrome can load pages. A/B testers rarely test dramatically different pages, like a portal vs search box only. You need a vision or theory to do that.