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Some banners ads are not all of advertising. You’re affected by numerous channels and mediums that would pick up the slack (and already have) from adblocking on
by manigandham 7y ago
Some banners ads are not all of advertising. You’re affected by numerous channels and mediums that would pick up the slack (and already have) from adblocking on the web.
- danShumway 7y agoDoes that matter? If advertising moves off of the web onto other channels and mediums, then necessarily the economics of the web would still change, right? Taking revenue away from a single medium will still alter the economics of that medium. Mozilla isn't trying to change the economics of the entire market, they're trying to change the economics of specifically web content.
- manigandham 7y agoSure, if that actually happened, but the comment was that ad blocking could do it. In reality, ad-blocking is already priced in and slowly being recovered. All it did was create a new addressable segment of tech-savvy/ad-resistant consumers. The slack is now recovered in first-party walled-garden platforms, native advertising, "influencer" and other underground techniques.