Having worked in ad-tech for much of the past decade, I don't really like the idea of ads, but the reality is that advertising is much too effective to simply "

Having worked in ad-tech for much of the past decade, I don't really like the idea of ads, but the reality is that advertising is much too effective to simply "go away." The article also conflates "advertising" with "data mining" -- the former is relatively benign; the latter not so much. The effectiveness of Facebook and Google ads are mainly due to (for the most part) information that was voluntarily handed over (likes, search history, etc.), not some evil rootkit. And even though it sounds like a lot, 100 million dollars is a drop in the bucket. Consider that the top YouTubers make around ~$20M a year (this money comes largely via advertising). So your fund would barely cover the top 5. Also, the idea of lowering "the administrative costs of receiving payment for web content" seems kind at odds with a bureaucratic "Advisory Council initially made up of representatives from Coil, Mozilla, and Creative Commons." I dunno', to me it just seems like posturing. No real solution offered, just some wishy-washy "feel good" proposals. At least Brave (which is my daily driver) took a hard stance against ads and blocks just about everything, while Mozilla just talks a good game[1]. [1] https://twitter.com/jonathansampson/status/1165858896176660480?lang=en https://twitter.com/jonathansampson/status/11658588961766604...