When you give something a name, somehow it becomes more real in people's mind. You can also then build a whole superstructure of advocacy and theory on top of

When you give something a name, somehow it becomes more real in people's mind. You can also then build a whole superstructure of advocacy and theory on top of that false concept which a large amount of paid advocates and academics become invested in. A lot of modern economics that justifies endless financial engineering follows this model.