Prime video has very user-hostile UX because they are simultaneously trying to provide an already-paid-for service and upsell other ones. Video 'rentals' are g

Prime video has very user-hostile UX because they are simultaneously trying to provide an already-paid-for service and upsell other ones. Video 'rentals' are grossly overpriced. I've never rented anything from Prime, and their prices would have to drop to about 10% for me to feel like I'm getting value. I think ~$0.25/hr would be fair. Media companies are resistant to discounting the cost of discrete pieces of content despite the supply of entertaining free video exploding a thousand fold in the past decade.