They do that with their content also. There is no way to only see prime videos. They constantly push their paid content onto the main feed. On top of that there

They do that with their content also. There is no way to only see prime videos. They constantly push their paid content onto the main feed. On top of that there is no way to restrict purchase or gate it with a password on smart TVs so it’s a bad experience. Of course amazon doesn’t much care about user experience.