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I think (?) that's intentional. I think the Shopify platform is generally branded as part of a company's website, and customers are generally unaware that Shopi
by excalibur 7y ago
I think (?) that's intentional. I think the Shopify platform is generally branded as part of a company's website, and customers are generally unaware that Shopify was involved in the transaction. Which is sort of the polar opposite of the way Amazon works.
- bduerst 7y agoPrecisely - Shopify is a white-label ecommerce platform, whereas ebay and amazon are walled gardens.