Actually Advanced Sports International, owners of the Fuji brand, licensed the Roubaix brand to Specialized in 2003. It's not even their own trademark. https:/

Actually Advanced Sports International, owners of the Fuji brand, licensed the Roubaix brand to Specialized in 2003. It's not even their own trademark. https://www.bikeradar.com/news/specialized-roubaix-trademark-legal-threat-may-backfire-as-fuji-weighs-in/ https://www.bikeradar.com/news/specialized-roubaix-trademark...