We are so early in the shift to online retailing. People using Amazon for stuff other than books, DVDs, and CDs only became a thing in the last 10 years. Walmar

We are so early in the shift to online retailing. People using Amazon for stuff other than books, DVDs, and CDs only became a thing in the last 10 years. Walmart has barely started to get their shit together with online retailing. Same for the major supermarket chains. They have an incredible physical presence with huge transaction volume that they can leverage into their online efforts.