I'm not a user of Cork'd but I didn't find Gary's explanation at all 'comforting' - it seemed full of contradictions and along with Gary's unusual nervous body

I'm not a user of Cork'd but I didn't find Gary's explanation at all 'comforting' - it seemed full of contradictions and along with Gary's unusual nervous body language (remember, he's a pro speaker and practically masterful in front of the camera when he is feeling confident) I went away feeling he wasn't really explaining the real reason(s) why they are closing Cork'd at all. Which leads me onto your second point - that's exactly the reason Yahoo or Google don't do a video when they shutter a servie. They have no intention of telling you the real reason for shutting a service down (eg "it wasn't making enough money", "it's not strategically important any more") and if they gave a BS video we would all know it. Which leaves me to conclude if you are not going to be straight forward about why you a closing a service (the rights or wrongs of that are beyond scope for here) then perhaps it is best to say little/nothing in a nondescript blog post or press release - and certainly not a video.