I'm saying they may have had more success if they'd focused on those things explicitly. Great design and financial objectives are not mutually exclusive - see

I'm saying they may have had more success if they'd focused on those things explicitly. Great design and financial objectives are not mutually exclusive - see Apple iAnything. Of course it's an unanswerable question whether more focus on design would have helped some of their failed products, but unanswerable questions are the most fun to argue. As an example, in my opinion a big reason that Wave failed was that it had an awful user experience - people simply had no idea how to operate the interface. I think there was also a marketing failure in that people didn't even know why they were supposed to use it, but that's a separate issue. When I have multiple tech-savvy friends tell me they have no idea how to even use a product from a major corporation like Google, I worry a little bit.