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He always claims it's for "healthy habits" but we all know that it's mostly used for gaming, social media and marketing products. It's equivalent to Juul claimi
by m_ke 7y ago
He always claims it's for "healthy habits" but we all know that it's mostly used for gaming, social media and marketing products. It's equivalent to Juul claiming that they're selling a product to treat smoking addiction.
Here's his bio from the book:
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Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies.
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