4 ms·

Can someone explain to me what the implications of this trademark could be? Would that mean that a store that sells books and would have the word Book in their

Can someone explain to me what the implications of this trademark could be? Would that mean that a store that sells books and would have the word Book in their logo or brand could expect a lawsuit? I'm not that familiar with trademarks and such.

austhrow743 7y ago
trademarks are market specific. You could be a bookstore called "whatever book" and be fine. You could not be a social network and call yourself "whatever book". The general idea is to prevent things from being associated with a brand in the consumers mind when that thing has no right to the association.
- bskap 7y ago
  Some of the markets they're applying for seem a little questionable. Looks like they're trying to claim far more than just social network. * Downloadable e-commerce computer software to allow users to perform electronic business transactions via a global computer and communication networks * Magnetically encoded gift cards; * Software for accessing and viewing text, images and electronic data relating to conferences in the field of software development; * Software for making reservations and bookings; * Software for ordering and/or purchasing goods and services * Software to enable accessing, displaying, editing, linking, sharing and otherwise providing electronic media and information via the internet and communications networks
  - jfk13 7y ago
    > * Magnetically encoded gift cards; That'll be interesting in the UK and Ireland, at least, given the existence of National Book Tokens (https://en.wikipedia.org/wiki/National_Book_Tokens https://en.wikipedia.org/wiki/National_Book_Tokens, https://www.nationalbooktokens.com https://www.nationalbooktokens.com), which I believe are magstripe-based these days.
  - XJ6 7y ago
    > * Software for making reservations and bookings; The word BOOKing should be a giant flag that they're trying to trademark the generic name there. Reservation book, order book, etc all come from physical books. It would be a giant stretch to try to trademark book for software covering those things.
GuB-42 7y ago
Trademark work by classes. Facebook is trying to register "book" for class 9 (Computer and Software Products and Electrical and Scientific Products). The bookstore would most likely be in class 16 (Paper and Printed Material Products) and therefore won't be affected.

austhrow743 7y ago

trademarks are market specific. You could be a bookstore called "whatever book" and be fine. You could not be a social network and call yourself "whatever book". The general idea is to prevent things from being associated with a brand in the consumers mind when that thing has no right to the association.

bskap 7y ago
Some of the markets they're applying for seem a little questionable. Looks like they're trying to claim far more than just social network. * Downloadable e-commerce computer software to allow users to perform electronic business transactions via a global computer and communication networks * Magnetically encoded gift cards; * Software for accessing and viewing text, images and electronic data relating to conferences in the field of software development; * Software for making reservations and bookings; * Software for ordering and/or purchasing goods and services * Software to enable accessing, displaying, editing, linking, sharing and otherwise providing electronic media and information via the internet and communications networks
- jfk13 7y ago
  > * Magnetically encoded gift cards; That'll be interesting in the UK and Ireland, at least, given the existence of National Book Tokens (https://en.wikipedia.org/wiki/National_Book_Tokens https://en.wikipedia.org/wiki/National_Book_Tokens, https://www.nationalbooktokens.com https://www.nationalbooktokens.com), which I believe are magstripe-based these days.
- XJ6 7y ago
  > * Software for making reservations and bookings; The word BOOKing should be a giant flag that they're trying to trademark the generic name there. Reservation book, order book, etc all come from physical books. It would be a giant stretch to try to trademark book for software covering those things.

GuB-42 7y ago

Trademark work by classes. Facebook is trying to register "book" for class 9 (Computer and Software Products and Electrical and Scientific Products). The bookstore would most likely be in class 16 (Paper and Printed Material Products) and therefore won't be affected.