Maybe cause I am marketing, but I would say all major channels work in for the right product, message and goal. I see some people scoff at Adwords not being us

Maybe cause I am marketing, but I would say all major channels work in for the right product, message and goal. I see some people scoff at Adwords not being useful. Trust me, there is a reason companies pay collectivly $100+ billion to this platform. This goes the same for many other channels. For free channels, YouTube, Facebook, Google Search and Google Maps do a great job here for the right product and message. For paid, all the major channels work well if aligned to their strenght. The one channel many people look past is affiliate models. That said affiliate tends to suit certain product and pricing. Also there is huge amounts of snake oil in the affiliate business so get someone who knows what they are doing set up campaigns. This applies to most marketing channels but affiliate/SEO are probably the worst of having wool pulled over eyes. Am happy to answer a few specific quesitons if your digging for information.