ES is one of those technologies that "everyone" goes to when they want any kind of basic text search indexing "at scale" (usually with a delusional notion of wh

ES is one of those technologies that "everyone" goes to when they want any kind of basic text search indexing "at scale" (usually with a delusional notion of what their scaling needs actually are), because text search/indexing is tedious and hard at any scale that a basic DB query would fall over on (which is generally a much bigger scale than many want to admit).