As much as we like to think that we don't have to pay for premium domains, they still do have a good reason to purchase.. Not all TLDs are treated equally. Thi

As much as we like to think that we don't have to pay for premium domains, they still do have a good reason to purchase.. Not all TLDs are treated equally. Think of this yourself: would you trust URLs with .xyz or .to? Those domains are used so much in spam (because they are cheap or free), and we already have bias against them. At best, these novelty TLDs work as an extension to the .com domain. If you can, always always buy the .com. you will probably need to pay a premium (domainers awfully overcharge you), or choose an abstract name at least. You will need to think about the TLS registry and technical details as well: - Most novelty TLD nameservers are run on "shared" nameservers that handle other TLDs as well. - Some TLD nameservers are quite slow as well, which can result in recursive nameservers to be slow. - DNSSEC, Nameserver glue, and whois considerations. - Registries will have to pay ~$25K in annual fees in addition to costs to run the servers. This cost will be spread among domain owners. This is one of the reasons why certain TLDs tend to be expensive (apart from the registry greed)