They are important, but less so if your primary distribution method is an app store. There the app name functions similar to how AOL keywords worked on top of t

They are important, but less so if your primary distribution method is an app store. There the app name functions similar to how AOL keywords worked on top of the Internet. Keys to naming: 1. Come up with a temporary throwaway name and build your MVP 2. Start brainstorming permanent names and see if any are trademarkable available on secondary market for less than $100,000. 3. As soon as you can afford to, acquire your preferred domain name and file the trademark. 4. Rebrand the company. This should ideally happen before you build too much brand equity in your temporary name. I spent $2000 on my name because it perfectly describes my business. When I made the decision, it actually cost $5000. The final name should not be related to the first name to avoid tipping off domain owner.