People need to be careful of new TLDs not just for branding and communication reasons. We had a client in the UK healthcare industry who had to switch their dom

People need to be careful of new TLDs not just for branding and communication reasons. We had a client in the UK healthcare industry who had to switch their domain name from clientname.healthcare to clientnamehealth.org.uk because NHS systems were rejecting email addresses with the .healthcare TLD as invalid.