>In the era of Big Data, we’ve come to believe that, with enough information, human behavior is predictable. But number crunching can lead us perilously wrong.

>In the era of Big Data, we’ve come to believe that, with enough information, human behavior is predictable. But number crunching can lead us perilously wrong. The article isn't actually negative about quantitative approaches overall, but the subheading has to conform to the New Yorker's ideology.