Others have said that it is quite important, and it is, but picking the wrong name (such as if that’s the only one available) can also be the kiss of death. If

Others have said that it is quite important, and it is, but picking the wrong name (such as if that’s the only one available) can also be the kiss of death. If the name just sounds dumb, people either won’t want to use it, or might use it but won’t tell anyone, costing you word of mouth marketing.