Not sure if this will help but for me a company and its products are two separate things. Sometimes the company is (from a brand perspective) the same with its

Not sure if this will help but for me a company and its products are two separate things. Sometimes the company is (from a brand perspective) the same with its products. But it might also be that you name your company in a way and then be more thoughtful about the name of the product. Sometimes the customer remembers more the name of the product and not the company. Also sometimes the customer remembers a USP which could also be the domain name and not the actual product name.