I think the problem here is the framing of the headline. Considering MOOC signups are completely free, a percentage alone tells you nothing. 4% of 100 signups

I think the problem here is the framing of the headline. Considering MOOC signups are completely free, a percentage alone tells you nothing. 4% of 100 signups would be appalling. 4% of 60,000 signups is still thousands of people successfully completing courses, and is actually a success story.