The big issue with movie pass is there's no real barrier preventing movie theaters from setting up their own version of the program. For any chain that did they

The big issue with movie pass is there's no real barrier preventing movie theaters from setting up their own version of the program. For any chain that did they can actually offset the lower ticket revenue with concessions which Moviepass would only see by cutting deals with those same theater chains. On top of that there's not really a reason for people to need to go to multiple chains (which could have been a niche for a Moviepass like company if the need was there) movies are a scheduled thing so people would just choose their favorite chain in the area (best seats, closest, best surrounding attractions whatever qualifies the best chain) and subscribe to their version of Moviepass. All it seems like Moviepass did was prove that there was a market for subscription based movie tickets.