This is fantastic, thank you. In regards to the unparsable paragraph, I wouldn't use ANYTHING like that in any application/pitch deck, that was more stream of

This is fantastic, thank you. In regards to the unparsable paragraph, I wouldn't use ANYTHING like that in any application/pitch deck, that was more stream of consciousness I guess. You are correct to point out my claims as being assumptions - given long enough than two sentences, I could explain it, I have various awards, recently was in the news for bringing back a guy 45 minutes. I know how to market to my industry and the various players, the challenging part for me is to explain those complex cultural aspects. for example, the USER of my product is say, a fire officer like a lieutenant or battalion chief, or a driver/engineer. the BUYER of my product is the fire chief, purchasing agent, or training captain. (they approve the purchase) another party, the Government officials like the mayor or city manager, oversee the fire chiefs, so the purchase needs to be defensible. (this is less of a concern but relevant as a /unknown/new product) There is also a great deal of fragmentation to my industry, there are 28,000 different departments, with 28,000 different organizational hierarchies, demographics, BUDGETS. They all may have a very similar mission statement but the priorities/methods they have will vary widely. (Also think of this, no one actually knows the TAM of this industry because it is spread out among the 28k depts. As a market to analyze, I can't help think it's one of the most anachronistic, hodgepodge industries out there. There is the culture to consider. Our airpacks were invented, more or less, in the 1940's. We didn't begin to really adopt them into the 1980's, but even in 2008, the "Charleston Nine" guys who died, some weren't using theres. That's right, I am trying to sell a new product to an industry that was too stubborn to BREATHE. (When I discovered this, I gave up hope of finding any traditional investor and realized I would have to build it first before any customers demand it) Thank you so much for taking the time to respond! You confirmed what I suspected, that less is more. I'll go with the first, but I might want to try VR Experiences for First Responders? (Simulation is such a dry and boring word)