This kind of story does a lot to assuage the sort of misanthropic "it's-end-of-the-world-and-people-don't-care-about-each-other" feeling I normally get when oft

This kind of story does a lot to assuage the sort of misanthropic "it's-end-of-the-world-and-people-don't-care-about-each-other" feeling I normally get when often dealing with big corporations. It's awesome to know that people still do the right thing to help other people even when those helpful things might inconvenience their business. It's just heartwarming. Also, it makes good business sense. Especially for Southwest to say they're "proud" of the pilot for doing it. They ought to be proud. It shows they actually care, and that's what builds long term relationships with customers.