agreed, although i think the reason why the urgency is present in the articles is because the default reaction of a founder or small business is to take it slow

agreed, although i think the reason why the urgency is present in the articles is because the default reaction of a founder or small business is to take it slow and calculate. one can be too calculating, and one can be too frantic in their pivots and iterations. the idea should be -- don't be afraid to change, but don't change for no reason.