Quick, a multiple choice exam! Elsevier is best known as being: a) A publishing company who are in the business of selling ink on paper, whose success is eval

Quick, a multiple choice exam! Elsevier is best known as being: a) A publishing company who are in the business of selling ink on paper, whose success is evaluated by their shareholders on the basis of their profitability b) A medical research organization who are in the business of pushing back the frontier of human knowledge, whose success is evaluated by their peers on the basis of their replicable research findings Answer: [ a ] (Meta: the point I'm trying to make is that the publishing houses who produce the scholarly journals are not themselves engaged in scientific research. They hold a vital position within the research community, but their actual goal is commercial success. Consequently their goals sometimes become disastrously misaligned with those of their host sector.)