> paying a middle man for customers that might not have chain loyalty Is chain loyalty a thing with movie theaters though? Don't people decide what movie to wa

> paying a middle man for customers that might not have chain loyalty Is chain loyalty a thing with movie theaters though? Don't people decide what movie to watch and then pick a theater? At best I think that in locations with lots of choices (> 2) there may be a specific theater a customer doesn't like. But even then... how many customers are there that will absolutely refuse to go to theater X even if it means missing out on "super amazing film Y"? I wonder if the real problem was that MoviePass's main demographic might have been people looking to go to the movies on the cheap. These folks aren't buying popcorn, candy, and pop... the main (only?) profit center for theaters. In the end all that's been accomplished is filling seats at a loss (or minimal profit).