> And for a customer buying from this store, seeing these badges in the browser would let them decide how trustworthy the website is. I actually think with this

> And for a customer buying from this store, seeing these badges in the browser would let them decide how trustworthy the website is. I actually think with this solution getting the users to understand would be the least problem. Given that a non-technical user can't tell the difference between an EV cert and a regular CV, I can't understand why they would care about the actual number of badges. Sliding scales just don't work, they just care about whether it's safe to use a website or not. The browser vendors _could_ establish a baseline for the number of badges that would make a site acceptable. But the economics would have to match real world incentives (e.g. small and large businesses), and protect against problems like sybil attacks...but then we're back to the heart of the problem.