Yup. The model that works is to collect the data and offer services based on your proprietary access to the data. Crucially you already need a business / operan

Yup. The model that works is to collect the data and offer services based on your proprietary access to the data. Crucially you already need a business / operant market for that to work. A good example is Sky in the UK where they collect audience data and offer a targetted advertising (you tell us what kpi you want to move, we choose the slots) model vs a standard (you choose the slots that you want to buy) to monetize. Upsides : - retain control of data - clear vs GDPR - proprietary knowledge developed - hard to replicate Downsides - harder to set up - bigger up front risk for you