> is that top-down communication ends up taking the form of commands Another problem is that it’s not suitable for marketing. How are you going to hook the rea

> is that top-down communication ends up taking the form of commands Another problem is that it’s not suitable for marketing. How are you going to hook the reader if the copy is clear? Same in private life: How do you get loved if you communicate clearly your intentions? That’s what people hate the most! The whole left brain is high on imagination (or emotions fed by imaginated expectations), as are most people, and as an Asperger it is very hard to talk to people on this channel. I’m serious. Marketing mostly relies on unclear information when needed. Example with the front page of Atlassian: “Atlassian helps teams work smarter and faster, together.” is not BLUF at all. BLUF would be “Atlassian sells an intranet, an issue tracker, a Git repo and a build engine”...