Back before the Internet became users' most important news source, newspapers used to do have a hierarchical structure to their stories. The headline would tel

Back before the Internet became users' most important news source, newspapers used to do have a hierarchical structure to their stories. The headline would tell you a fair bit, then the first paragraph or two would tell you all the salient points, and each subsequent paragraph would add details. Now it seems that the important things are buried at the end of the article. The idea seems to be to hook you in and make you keep reading. You hope to find what you're looking for, and in the process stay longer on this page, possibly getting distracted by ads and (intrasite) links.