> Also I would point out that people searching Basecamp on Google rather than going to Basecamp.com may look for Basecamp type products. It does not make much

> Also I would point out that people searching Basecamp on Google rather than going to Basecamp.com may look for Basecamp type products. It does not make much sense from pure search engine quality perspective, top hit for a navigational query should be the main url, it also better redirect right away from browser addressbar context (“I’m feeling lucky” like) Alternatives are fine if the query contains the word “alternative” or other intent markers