3 ms·
Not sure how ticket pricing works, or what sort of deals theaters could work with the publishers, but if they had only sold tickets through moviepass after the
by skizm 7y ago
Not sure how ticket pricing works, or what sort of deals theaters could work with the publishers, but if they had only sold tickets through moviepass after the listed showtime, I feel like they could have made it work.
Moviegoers would really only be able to take advantage of less popular movies and/or showtimes because buying the ticket so late risks a sellout or bad seats (might not be able to sit near friends). The income would mostly be gravy / found money for publishers because it would mostly be people who wouldn't have gone otherwise. Moviepass might have been able to work out some sort of rev-share based on number of tickets sold so they could guarantee some income from each member's monthly payment. Hell this might even get you over the hump into AOL / Planet Fitness territory where you're almost entirely sustained by revenue from people who forgot they're paying for their subscriptions (I assume this was always the ultimate goal for Moviepass).
- chadlavi 7y agoWouldn't this just encourage lots of people to not buy a full price ticket and just wait in the lobby for the discount price?
- covercash 7y agoPeople would quickly learn how to abuse that system by just waiting to purchase tickets. I think the theater+restaurant combos would actually be ideal for the Moviepass model since they can offset the cost of the ticket with food/alcohol sales. They could even limit it to 3 movies/wk like AMC and probably do well. The theater+restaurant near me offers a $5 ticket Tuesday promotion and most showings throughout the day are full. If they charged me $25/mo I’d definitely pop in 1-2 times a week to watch a movie while I eat a meal.
- deleted 7y ago[deleted]
- noneeeed 7y agoThe problem for MoviePass has been that a membership scheme is something the cinema chains can and do run themselves. In fact when I first heard of MP around 2017 the Odeon chain in the UK had something similar that a colleague used at least once a week.
- rtkwe 7y agoThe big issue with movie pass is there's no real barrier preventing movie theaters from setting up their own version of the program. For any chain that did they can actually offset the lower ticket revenue with concessions which Moviepass would only see by cutting deals with those same theater chains. On top of that there's not really a reason for people to need to go to multiple chains (which could have been a niche for a Moviepass like company if the need was there) movies are a scheduled thing so people would just choose their favorite chain in the area (best seats, closest, best surrounding attractions whatever qualifies the best chain) and subscribe to their version of Moviepass. All it seems like Moviepass did was prove that there was a market for subscription based movie tickets.