There's good stuff here, worth the read, but I don't think the claim of "ineffective marketers ask for the sale too soon" is applicable to the vast majority of

There's good stuff here, worth the read, but I don't think the claim of "ineffective marketers ask for the sale too soon" is applicable to the vast majority of us. The opposite is more often the case: not asking for the sale at all, or not loud enough, or not often enough.