Clemson's football program has been exceptional under Dabo. I can see how his 10-year contract is justified. The top college football programs pull in over a h

Clemson's football program has been exceptional under Dabo. I can see how his 10-year contract is justified. The top college football programs pull in over a hundred million in revenue each year. Clemson is on it's way there. And that's only in media, ticket sales and such. I'm sure schools with excellent football programs are more likely to attract students and alumni donations. Check out this WSJ table with revenues from the 2018 season. https://graphics.wsj.com/table/NCAA_2019?mod=article_inline https://graphics.wsj.com/table/NCAA_2019?mod=article_inline EDIT: Thinking more about it—there are secondary effects as well. If a team does well, it attracts fans from out of town. Those fans will spend money on food, drinks, entertainment and hotels. That provides local businesses money and the city tax revenues.