I don't think that's necessarily true. It's true for the Big 5 "Power" conferences because they negotiate enormous media contracts, but if you're a mid-major s

I don't think that's necessarily true. It's true for the Big 5 "Power" conferences because they negotiate enormous media contracts, but if you're a mid-major school in a 2nd or 3rd tier city, and especially if you're not a consistent winner, I think profitability is a very high bar. https://www.forbes.com/sites/davidching/2018/04/17/big-tens-rights-deal-threatens-to-widen-financial-gap-between-even-the-biggest-conferences/#aaaffa25bf26 https://www.forbes.com/sites/davidching/2018/04/17/big-tens-... https://www.cbssports.com/college-football/news/espn-reaches-12-year-deal-to-air-college-football-playoffs/ https://www.cbssports.com/college-football/news/espn-reaches... On that latter deal with ESPN, note that the $470m/yr ESPN pays for the CFP games is relatively in the same ballpark as the NFL rights for Monday Night Football games ($600m/yr).