3 ms·
They have successfully marketed themselves as one and apart from a relatively small group, the common denominator perceives them as such.
by pearjuice 7y ago
They have successfully marketed themselves as one and apart from a relatively small group, the common denominator perceives them as such.
- ianferrel 7y agoTheir troubles with an IPO suggests that they have not successfully marketed themselves to the broader investor class.
- acchow 7y agoAccording to wikipedia "WeWork investors as of 2014 included J.P. Morgan Chase & Co, T. Rowe Price Associates, Wellington Management, Goldman Sachs Group, the Harvard Corp., Benchmark, and Mortimer Zuckerman, former CEO of Boston Properties" They basically convinced a bunch of non-tech investors that they're a tech company.
- ackbar03 7y agoI'm pretty sure the banks invested just to get a shot at collecting fees for ipo work
- MR4D 7y agoActually, they haven’t. They hold themselves out as Real Estate Agents & Managers. You can see their SIC & NAICS codes here: https://siccode.com/business/wework-46 https://siccode.com/business/wework-46