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>Apple barely needs to advertise Apple has a $2B marketing budget and has advertising everywhere, all the time.
by navigatesol 7y ago
>Apple barely needs to advertise
Apple has a $2B marketing budget and has advertising everywhere, all the time.
- ncmncm 7y agoIndeed, absent advertising, how would the previous poster, like so many others, have come to believe the fiction that Apple products have better quality than their competitors'? What they do have is higher prices. They could, in principle, deliver better quality, but Apple's record-breaking pile of cash demonstrates clearly that they are not spending it to give customers better quality, but rather pocketing it. So, what are customers getting for their extra money, instead? They are displaying an ability to spend wastefully, a social dominance signal. They feel like they benefit, and Apple actually does benefit. Everyone who thinks they attracted a more desirable mate via such a display has, instead, attracted a mate who was fooled by such a display. What is the correlation between quality and foolishness? It must surely be negative.