"Non-profit" doesn't mean that profit isn't the primary motive. It just means you can't show any profit, or return it to shareholders, as in a corporation. In

"Non-profit" doesn't mean that profit isn't the primary motive. It just means you can't show any profit, or return it to shareholders, as in a corporation. Instead, you do things like giving the University President an absurdly enormous salary, plus put him up in a lavish mansion, or go on a construction spree, building more and more very expensive buildings and stadiums, or give a 7-figure salary to the football coach.