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It seems to me that a larger company could use this to crush smaller competitors, keep them from gaining market share by advertising using the smaller business
by tachyonbeam 7y ago
It seems to me that a larger company could use this to crush smaller competitors, keep them from gaining market share by advertising using the smaller business name as a keyword, and constantly outbidding the smaller competitor. Enabling that kind of anti-competitive practice is pretty horrible.
- the_watcher 7y agoPlacement isn't solely based on your bid. My experience has been that branded kw bidding requires only token spending to be the top result for your brand term.