"Paradoxically, Amazon's design may work well for Amazon itself. The company is simply so different from other ecommerce sites that what's good for Amazon is no

"Paradoxically, Amazon's design may work well for Amazon itself. The company is simply so different from other ecommerce sites that what's good for Amazon is not good for normal sites." https://www.nngroup.com/articles/amazon-no-e-commerce-role-model/ https://www.nngroup.com/articles/amazon-no-e-commerce-role-m...