From working in adjacent companies and doing marketing I can guess what the objections were to that: 1. It specifically mentions another company -> this often

From working in adjacent companies and doing marketing I can guess what the objections were to that: 1. It specifically mentions another company -> this often feels like a jerk move or from a branding standpoint something that diminishes your product. There's another front page HN article right now that leads with this: https://alexdanco.com/2019/09/07/positional-scarcity/ https://alexdanco.com/2019/09/07/positional-scarcity/ 2. It mentions nothing from the actual product/features which makes it hard to learn from the tests. 3. Some honest diversity questions with choosing that stock art guy as the face of the company. A tech company I worked at found out that we could get leads about 15% cheaper off of Facebook ads if we targeted only men and excluded women from the audience. We made the deliberate choice to use the less optimized combined male + female audience because it felt so ethically wrong to do otherwise.