There was talk years ago by Paul Graham perhaps at one of the Pycons. It was about not being afraid to do what other big companies do and take them on. When it

There was talk years ago by Paul Graham perhaps at one of the Pycons. It was about not being afraid to do what other big companies do and take them on. When it came to search, that big company was Google, of course. He predicted that over time, due to various reasons, Goole will move into personalizing the search results too much where they'd stop being useful or interesting. "It's true if it's true for you" is the phrase he used. And it seems to me that he was essentially right. So, say I search for corn, but Google thinks corn is bad for me, cause I've been eating too much of it, and potatoes are better, so they just go ahead and substitute corn with potatoes to help me out. On one hand it's nice, they think they understand what I really need. On the other hand, it's very bit creepy when it goes overboard.