“9. Growth teams have limited revenue potential.” This one is important for almost all optimization efforts. Once the low hanging fruit is gone further efforts

“9. Growth teams have limited revenue potential.” This one is important for almost all optimization efforts. Once the low hanging fruit is gone further efforts often don’t produce much but can cause harm instead. Stack ranking is a good example. It may make sense to identify and lay off the bottom 10% for one or two years. The you should stop. But if you keep going you get all kinds of weird dynamics that harm morale instead of improving performance.