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This sounds like a bit of a shakedown, and I'm not in marketing, but can someone confirm what I heard at last my last company - is it true that should at least
by 2T1Qka0rEiPr 7y ago
This sounds like a bit of a shakedown, and I'm not in marketing, but can someone confirm what I heard at last my last company - is it true that should at least pay less than anyone to advertise against "Basecamp", because they're deemed most relevant?
- alexslobodnik 7y agoYes. The position in ads is determined by your bid times your google computed quality score. Brand terms tend to have higher quality score than competitors.
- ch33z3 7y agoYes, this is true. The price you pay per click is based on a ton of factors loosely proxying to "customer satisfaction". F.ex. Do alot of users bounce? Does it have a high CTR? Considering the intent of users searching for "basecamp" they are pretty much guaranteed to get the best "customer satisfaction" metrics compared to competitors and therefor getting the best price. My experience with branded searches is the CPC being somewhere around 1-10% the price of non-branded searches.