Apple knows exactly where their money is coming from and is complicit. They don't care, because Google has the best user experience, and their users that do car

Apple knows exactly where their money is coming from and is complicit. They don't care, because Google has the best user experience, and their users that do care are power users that can opt-out. As much as Apple cares about privacy, nothing matches Google in search quality. Steve Jobs once said in an interview with Wired: > When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. Sadly, I think that quote applies a lot to Google as well. I think a lot of people, and at least anecdotally almost everyone I talk to, just don't/doesn't care about (or maybe understand the threat of) the collection that is happening. In the case of Google, they just want to find stuff on the internet without trying multiple times or adding additional keywords to their search.