> i. Consumers should also have the opportunity to make choices with respect to the sale of personal data to non-affiliated third parties. > ii. Consumers sho

> i. Consumers should also have the opportunity to make choices with respect to the sale of personal data to non-affiliated third parties. > ii. Consumers should understand under what circumstances their decision to opt-out (or not opt-in) may result in the organization no longer providing them certain goods and services (for example, free content). Consent or die