Yeah if you were seeing ads for Cover then you’re already likely in someone’s “high propensity to buy insurance” list that ad bidding platforms use to target.

Yeah if you were seeing ads for Cover then you’re already likely in someone’s “high propensity to buy insurance” list that ad bidding platforms use to target. Insurance companies usually deploy digital marketing capital fairly efficiently and hunt for people who are in the market for insurance. So once you clicked Cover’s ad then likely the ad platform tagged you and you ended up in target lists. There’s a few other ways, like soft pulls against your credit report that usually flag you as interested in insurance. Some companies make it their business to know when your insurance expires. There’s lots of data brokers out there mixing data in a pretty invasive way that will get you into lists.